Why we rewrote the entire Web Designing curriculum this winter.
When you say you teach the current tools, you have to actually do it. Here's what changed, what we cut, and the argument we had about container queries.
Home/Blog
Writing from the studioNotes from teachers, graduates,
and the occasional guest.
Essays on craft, curriculum rewrites, student case studies, and the occasional rant about stock photo sites.
Field notes"Essays from teachers who still do the work."
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essayson craft & practice
MER is the only metric I trust anymore.
After watching MMM break three times this year, we're teaching marketing efficiency ratio as the primary KPI.
How to read 20 fonts and pick one.
A practical classroom exercise we run with first-week students. No typography theory — just looking, hard.
From bank teller to junior designer in 14 months.
Maya Ortiz on leaving a stable job, what the cohort was actually like, and her first paid client.
The case for smaller cohorts, even when it hurts the P&L.
Every year we're asked to expand to 24. Every year we say no. Here's what we give up, and why.
The kind of SEO content that still works in 2026.
Spoiler: it's the same as always, just with more discipline about who you're actually writing for.
A six-piece reel that gets junior editors hired.
The portfolio pattern we see work: one documentary cut, one social-first edit, one explainer, and three more.
Newsletter
A monthly note from the studio.
One essay, a recent student project, and the next cohort dates. That's it — no drip sequences.